The Mobile Advertising Industry and Xavier Buyse
With the emergence of 3G, or the 3rd generation of mobile internet on peoples mobile there has been a massive surge in people taking advantage of mobile technology to have a look at the internet and with that a large amount businesses have moved in to cement their position. One business man entrepreneur being Xavier Buyse whose rapidly growing company ADS media is enlarging at a terrific rate as the industry for mobile advertising continues to grow. With the emergence of 4g rapidly approaching this space looks set to expand even further at an astounding rate.
With the announcement that Google will shortly be buying mobile ad company Admob things could really hot up in the mobile advertising space, with Google like Xavier Buyse @ ADS Media clearly seeing the opportunity increased connectivity presents. The development of this market is also shown in the expanding industry for mobile touch screen devices which ADS Media’s CEO Xavier Buyse will hope continues. Touch screen is at the moment most people associate with the iPhone which has outperformed every other phone in the industry with its smooth design and intuitive interface. In such a rapidly expanding space though there is nothing to say that this trend will carry on as other big players see the opportunity to claim themselves a piece of the action.
This has been proven by the amount of other mobile phone manufacturers developing their own response to the Apple iPhone. Alas no one has yet being able to launch the all encompassing ‘iPhone killer’ up until now, with even Googles answer the G phone which runs on the open platform Android not being able to compete. One interesting question is whether an increasing amount of mobile ads may in fact inhibit the growth of the market as a whole as people become resentful of ever more ingenius ways advertiser ply their products. At this point the market is still in its early days and mobile ads are not completely intrusive, usually just consisting of a pop up at the top of the screen which is relatively small.
It would be a truism to mention that the mobile ad industry will have learnt some hard learnt lessons from advertising on the rest of the internet in terms of what people are to engage with or not. From the view point of the creatives mobile advertising creates a unique problem, being that you only have a tiny space to be able to sell anything, usually not enough for an image but only a minimal amount of text writing, similar to paid search results in the major search engines.
What is vital is that competitors to Admob think about how they are going to develop ultra carefully and observe Admobs every move as now they are being bought by Google will soon be under Googles wing, the primary search portal for people it is almost certain they are going to make the most their influence to try and out manoeuvre their rivals in every which way way they can.
